“Sure,” Gary said. “Give me a call sometime. Here’s my number: 555-6745.”

555-6745 wasn’t Gary’s number

It had never been Gary’s number

He considered himself far too busy to deal with 90% of the people he met. That, plus his general disregard for others’ feelings coupled with his need to appear friendly and charming, was where 555-6745 came in.

90% of the people who asked for Gary’s number got 6745 instead. The woman typed the digits into her cell and walked away.

Ten minutes later and 200 miles away, Harold Baker picked up his cell phone. “Another wrong number? Who’s this Gary and why do I keep getting his calls?”