“You remember how much trouble we got in for claiming our products were hand-painted?”

“Of course. The FCC wasn’t too happy when they found that we had just put plastic hands on our industrial automation units.”

“I think I’ve found a way to take ownership of that fact. Take a look at this advertising copy and tell me what you think.”

“Hm. ‘100% HAND PAINTED BY ROBOTS.’ You might be onto something.”

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